American Express

Fiscal first aid

VOICE & TONE, CONCEPTING, COPYWRITING, CONTENT STRATEGY

Print, Digital, Video, 3-D collateral

From healthcare reform to public health crises, hospitals are under enormous pressure to save money and bring more cash into their system. American Express payment solutions can really help. In order to engage healthcare CFOs’ attention, we created the "Healthy Healthcare Institution" content campaign. Riffing on the idea of CFOs giving their back office a “fiscal checkup,” we created a video, medical school-like flash cards, an infographic, whitepapers, case studies, web content, webinars and a trade show booth—all promoted via digital ads, social channels, email and more.