Lit Workshop

Design. Build. Astound. Repeat.

BRAND STRATEGY, CREATIVE DIRECTION, MANIFESTO, TAGLINE, COPYWRITING

Print, Digital

LIT Workshop had one objective: conquer China. Why? Because in the retail world, it's tempting to want to save a few bucks manufacturing your display products overseas. But when you factor in added shipping costs and challenges with language, time zone, culture, logistics and quality control, those savings can disappear fast. Enter LIT Workshop, whose team can build one flagship store (for companies like Nike) or roll out 1,000 of them (for companies like The Gap)—all from their high-tech facility right here in Portland.

My job was simple: help them tell that story. I led brand workshops, interviews and brainstorm sessions, and used those insights to develop a messaging platform and brand style guide. Finally, I provided fresh, new creative direction and copy. Here's a sample: