Nike

Be #BetterForIt

COPYWRITING

Email marketing

When Nike revamped its global commerce website, its marketing had to pivot in order to continue on its mission to inspire athletes* around the world with innovative products. My first job was to welcome Nike+ members to their re-envisioned worldwide team. Afterward, I moved on and wrote monthly emails for Nike+ global women, motivating them to press on in their fitness goals and be #BetterForIt.

*If you have a body, you're an athlete.