Verizon

Re-imagining the Digital Network

CREATIVE DIRECTION: TEAM LEAD, VISUAL CONCEPTING & WRITING

Six video series

In a world of pandemics, social change and the ongoing digital transformation, companies are imagining new business models and adopting ways of doing things. Old school ways of connecting can’t flex or scale quickly enough to meet these demands. Enter Verizon’s Network as a Service, unifying the entire workforce in real time, wherever they are.

Our task: Create a series of sales training videos that translate this technical subject into language that salespeople can understand and use.

The project started out smallish, but, as The Dude would say, new things came to light. As a result, I needed to grow and onboard my team from one illustrator/animator to four in the midst of production—all while maintaining quality, timeliness and consistency of style.

Results: We thrilled the client and I was able to upsell the project to nearly double its original revenue. That led to callbacks for me to help keep building on their success.