Kodak Alaris

Greet the future with confidence.

CREATIVE DIRECTION, CONCEPTING & COPYWRITING

Print, social media & animated banners

When it comes to document scanners, we could talk speeds and feeds, but let’s not. Instead, let’s greet the future with confidence. That was more than a campaign promise. Kodak Alaris delivers, with next-frontier innovations that help businesses get ahead today—and tomorrow. Like AI-enhanced OCR technology that can even read that burger-stained contract stuck to the bottom of your brief bag. And network functions that distribute your docs as soon as you’ve scanned them.

At Point B, we told this story with imaginative artwork that personified an Alaris scanner employing futuristic technology to take its users to an exciting world of possibilities. Supporting copy further engaged our audience’s imagination to envision a joyful tomorrow. (Jet pack not included.)

Results: Alaris employees LOVED our little character and took them to places even we couldn’t imagine. We didn’t ask.