PayPal

@PayPal can do that?

CONCEPTING & COPYWRITING

Social Media

A pillar of e-commerce, PayPal has never stopped evolving. Now, with a new generation of big spenders and budding businesspeople on the rise, the financial services giant has tapped into friction-free ways for millennial movers and Gen Z shakers to manage their money. Based on the premise that you might be surprised about all PayPal can do, Swift Agency developed a framework that imagines literal and fanciful situations in which the finance company can save the day. I came in as a hired gun to build on their campaign with a slew of animated Instagram posts and a bunch of mass-marketing emails as well.

Results: Thousands upon thousands of earned likes, views and comments.