Parallels

Use the Mac you love. Run the Windows app you need.

COPYWRITING

Packaging, Print collateral

If you own a Mac but you want to run Windows, Parallels Desktop gets you there, pronto. Given the complications of switching between these two operating systems, how could we tell that story in a way that would overcome skeptics? I chose to create a "word cloud" of phrases that take you through the process as fast as possible. (Oh, and testimonials.) Contact me for samples.