American Express

Advertising
Written By Christy La Guardia

Take charge of tomorrow

CONTENT STRATEGY, COPYWRITING

Pitch deck

Between 2008 and 2016, the mid-sized business sector produced a staggering 92 percent of new American jobs. Yet, this quiet giant is often overlooked. American Express Global Corporate Payments asked us to pitch in and give them some love—and grow Amex’s payment business. We proposed a digital magazine focused on the "third bottom line" built on a sub-branded destination, with these departments:

  • The New Balance Sheet Forum: A documentary video series following leaders who've built work-life balance and community involvement into their business.  

  • Grow Global/Run Local Summit: A leadership conference geared just for mid-sized businesses.   

  • Tactical Content: Video case studies, articles and info-sushi offering snackable, sharable business delights.

Check it out:

Christy La Guardia
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