Tripwire

Win the war against cyberthreats

CONCEPTING, COPYWRITING

Video, Digital, 3-D collateral

With Tripwire software on patrol, cybercriminals have nowhere to hide. To capture the attention of equally-elusive C-suite executives with this message, we adopted a strategy of surprise and delight.

We mailed them fully dimensional parodies of the Battleship game complete with playing pieces, while emails took recipients to a personalized landing page featuring a “Red Scare” training film. It worked because we proved that we knew more than just the prospect’s name: we also understood their unique management challenges, reinforcing Tripwire’s position as the “World Cyberthreat Detection Authority.” Take a recon flight over the mailer: